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If a player is an up-and-comer, but not at the head of the class, expect to see product-only deals from racket and apparel companies, something that builds a relationship between the player and the brand.įor players already established on the tour, Beres says, typically the top-100 men are making money on apparel or racket deals, with only the top 40 or so making enough that they could go an entire year without winning a single tournament and still be able to make it financially on the tour.
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Most junior deals run three or four years. “The companies want the right to match, so when a player hits 18 or 19 years old and is in the last year of their deal, they have the right to match any third-party offer when everyone talks renewals,” Beres says.
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MORE: Rising American Teenage Tennis Star Coco Gauff Talks Endorsements, Business of Professional Game Those deals will also often have key accelerators worked in for an increased retainer based on year-end rankings at age 16 or 17, for example. Someone with ample hype as a junior can easily earn a solid six figures from their apparel contract and then a little less with racket deals, likely in the low six figures. For the well-known junior, apparel and racket brands will spend a “decent amount of money to lock you up.” More important than having players endorse a product at a young age, maybe before a player has hit it big, Beres says, is the ability for the brand to earn the ability to match any offer when the renewal comes up.